Release?


April 15, 2008 | Tracy's Blog

OK – so I spoke too soon (it happens...). The release IS coming – it will be out by 4/26. We encountered a bug that takes hours to replicate, so resolving it has taken a loooooooong time. Folks are working on fixing it tirelessly and my hat is off to them.
<p>I have seen some speculation that we are adding Hulu support in this release – and want to set the record straight (and manage expectations a bit). In fact, we have included the technical capability to watch Hulu content (the good news), but we haven’t yet completed the ad insertion piece (the bad news). Since Hulu uses their own video/ad player, it will take some time for us to include that. But, it is coming – just not in this release. If you REALLY want a sneak preview, you can request the update file from us (email me at <a title="mailto:tracy@themediamall.com" href="mailto:tracy@themediamall.com">tracy@themediamall.com</a>) and we can give it to you once it is ready – but this will only be a BETA/sneak preview and not the official, sanctioned code.</p>
<p >Thanks to the folks who have started reading our blog and commenting on it. I hope it is both enjoyable and helpful. If there are topics you are interested in, please let me know so we can address them here.</p>

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The Dalai Lama -- It Takes A Village


April 13, 2008 | Tracy's Blog

Really. The <a href="http://www.dalailama.com/">Dalai Lama</a> is visiting Seattle and doing a 5-day event the <a href="http://www.seedsofcompassion.org/event/">Seeds of Compassion </a>- about teaching compassion to our kids. I had the pleasure of seeing His Holiness in person on Friday and I gotta say - WOW. Very cool. He is an impressive individual (identified at age 2 as the reincarnation of the 13th Dalai Lama; trained as a monk; exiled to Northern India when China took control of Tibet; Nobel Peace Prize Winner; and purveyor of Peace and Human Kindness).  He believes that Compassion is one route to peace -and that we can all make a difference. He was personable and funny, thoughtful and kind. He has a deep interest in the scientific basis for compassion (there is suprisingly quite a bit). As part of the program, a number of distinguished panelists shared their stories of hope, their research on compassion, and their questions for His Holiness - making it an inspiring couple of hours. I will certainly not do his message justice here, but suffice it to say, I will be finding more compassion within myself and giving it away whenever I can - be that in personal interactions or community involvement.

The importance of raising our children with compassion became abundantly clear - they are our hope to end war, save the planet, and relieve human suffering. The lessons were clear. The directive - simple. Act with compassion - every day. Children learn by example and if we all act compassionately every day, there can be no place for war.

As I reflect, one story really captured the power inside each child. While all the stories of hope were quite inspiring - the one <a href="http://www.rootsofempathy.org/Mary.html">Mary Gordon</a> told really stuck with me. A child who had been mistreated his entire life (saw his mother murdered, was raised in the foster system, was never loved, had failed 2 grades before age 14) had risen above his circumstances and found compassion for a little baby. He held and cuddled the little baby to a deep slumber. He then asked his teacher "Do you think someone who has never known love can be a good father?" Mary then closed her story by saying: "We all know it takes a village to raise a child, but sometimes it also takes a child to raise a village." Amen.

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Customer Sat #1


April 11, 2008 | Tracy's Blog

I'm am not one to toot my own horn, but I wanted to share this post for any folks who are frustrated with getting ActiveTV to work on their 520. And -- it isn't technically my horn I am tooting, since I don't actually perform the customer support function at MediaMall. We think solving the customer's problem is priority #1 -- if it isn't working for you, we want to know about it -- so we can resolve it for you and anyone else who may be experiencing the same thing. Thanks to wa4qfy for the kind comments which I have excerpted here:
<blockquote>"I can not speak for everyone, but I have <span style="text-decoration: underline;"><strong>NEVER</strong></span> found a support group for a company that really went out of their way to resolve the problem like MediaMall Support."</blockquote>
WOW! We are honored! The full post is here: <a href="http://www.avsforum.com/avs-vb/showpost.php?p=13611108&amp;postcount=167.... If you have a problem, give us a call!

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The More Things Change the More They Stay the Same...


April 8, 2008 | Tracy's Blog

It's happening -- the shift of ad dollars online.  According to <a href="http://www.reuters.com/article/internetNews/idUSL0762361420080407">Reuters, the Online Advertising spend will overtake TV Ad spend in the UK in 2009</a>.  That's next year!  The US can't be THAT far behind -- especially with all the new online video content initiatives that are giving consumers a reason to watch.  Let's face it -- it is nice to be able to watch any back episode of <a href="http://www.hulu.com/house">House</a> on <a href="http://www.hulu.com">Hulu</a> (especially if your DVR erased it due to limited space).  And, where the consumers are is where the advertisers want to be - kind of.  I learned something new about Madison Avenue (which perhaps should be obvious, but wasn't to me).  It turns out that advertisers would much rather place an online ad next to an episode of <a href="http://www.hulu.com/watch/7631/the-simpsons-that-90s-show">the Simpons</a> than a video of <a href="http://www.youtube.com/watch?v=DveCMP0UB_U&amp;feature=dir">"Meatface" pumping iron</a> as is evidenced by the fact that Hulu has already <a href="http://adage.com/article?article_id=126228">sold out of advertising </a>inventory -- despite the fact that they have only a fraction of the viewers that <a href="http://www.youtube.com">YouTube</a> has.  Of course, advertisers want to control what their brands are associated with -- even if that means paying MORE for access to FEWER eyeballs.  Our new advertising partner, <a href="http://www.spotxchange.com">Spotxchange</a> pointed this out to me as I was putting together the description of the benefits of MediaMall for potential advertisers -- I thought -- "put your ad next to the consumer's favorite YouTube clip while they are watching it on the TV" was extremely compelling.  After all -- since the consumer is watching Internet video on their TV, they are less likely to surf away during the commercial (no mouse) or be doing email while the pre-roll runs (no keyboard) -- shouldn't this be an online advertiser's dream?  Not so much.  The feedback I received (thanks Doug) was: Emphasize the major network content (NBC/Fox shows etc.) and downplay YouTube, Madison Avenue doesn't like having their ads show next to poorly-produced, potentially offensive clips (no offense to the UGC).  OK -- so my pitch is -- "display your ad while a consumer is watching a NBC TV show on their TV".  Wait -- isn't that what they already do?  But -- now it is less expensive with more accountability (CPM).  I guess the more things change, the more they stay the same...

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Did I Miss Something?


April 7, 2008 | Tracy's Blog

So one of my former colleagues from GetConnected emailed me -- "I was reading your blog and I feel like I missed something..." Yeah -- I guess a lot has changed. I have moved beyond the Web on PC experience and jumped into the Web on TV experience (not to be confused with the WebTV experience -- this time we're focusing on what you want to do in front of your TV and what your TV is made for -- watching video). To further the confusion, I made a brief (2 year) pit stop along the way in online recruiting (Jobster), but am now back on the Broadband Video path. Phew. It was kinda fortuitous though -- The ActiveTV product took A LONG time to build and get to market (four years!) -- so even though I took a pit stop, I was re-engaged before the product was in consumer hands (Oct. 07). AND -- I was able to meet some of the coolest and most talented folks I have ever had the pleasure to work with -- the old Jobster team. What is great is that almost all of my former Jobster colleagues have been bitten by the start-up bug -- and started things themselves! Hats off to:

Ethan Lowry, Adam Doppelt and Patrick O'Donnell at UrbanSpoon -- <a href="http://www.urbanspoon.com">www.urbanspoon.com</a>

Dave Lefkow at BaconSalt -- <a href="http://www.baconsalt.com">www.baconsalt.com</a>

Marty Unger at YouSaidIt -- <a title="blocked::http://www.yousaidit.com/" href="http://www.yousaidit.com/">www.yousaidit.com</a>

Alan Steele and Phil Bogle at Merge Lab -- <a href="http://www.mergelab.com">www.mergelab.com</a>

Neil Crist and Tracey Middlemas at Prosys Group -- <a href="http://www.prosysconsultinggroup.com">www.prosysconsultinggroup.com</a>

Kerry Rupp at HolidayGoLightly -- <a href="http://www.holidaygolightly.com">www.holidaygolightly.com</a>

Mark Maunder at FeedJit.com -- <a href="http://www.feedjit.com">www.feedjit.com</a>

Tony Wright at RescueTime -- <a href="http://www.rescuetime.com">www.rescuetime.com</a>

Jason Goldberg at SocialMedian -- <a href="http://www.socialmedian.com">www.socialmedian.com</a>

And for sure, I am missing some (feel free to pipe in). All of these Founders deserve kudos for just jumping into their own things. Maybe it is the times, but starting something is always hard and always takes guts. I'd say this legacy points to the fact that it was a REALLY great team with some awesome talent.

So - yeah, it was a circuitous route -- and if I had it to do all over again, I wouldn't change a thing!

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