It turns out 37.5% of us are REPLACERS
Based on our quick survey of PlayOn users, 37.5% are replacing cable/satellite with PlayOn while 62.5% of us are supplementing our current programming with Internet video through PlayOn. To me, that says OTT (Over-the-Top), or taking Internet Video to the TV, is growing the overall TV-consumption pie. That is good news for the cable companies. This 37.5% actually compares to a predicted 30% by TDG (since we were only surveying OTT-users, we had to elimiate the segment from TDG that said they would not consume OTT). Pretty close on! Thanks to everyone who participated in the survey!
