Status of PlayOn iPhone app



PlayOn received approval from Apple in June of 2010 for our application for the iPhone, iPod touch and iPad. Set to launch on July 15th, this app was developed to allow existing PlayOn users to stream online video content and personal media via a home networked PC using the PlayOn software client. News broke regarding this application with CNET on July 8th, followed by a notice from Apple on July 12th that the application has once again gone into review. We were hoping Apple would approve by the previously arranged launch date, yet it remains in review. Our intention is to allow users to access online video content that they would normally access through a variety of means and are legally entitled to view, whether it be their computer browser, videogame console (Wii, PS3, Xbox 360), or any number of DLNA compliant devices. Other similar iPhone apps have been approved for the marketplace and can currently be downloaded, including SlingPlayer Mobile and iDisplay, so we're confident that we can work through this issue with Apple and hope to be able to launch the application on the App Store soon. An official announcement will be made once the app is available for download.

For more information you can visit CNET to see their reporting on the story. http://news.cnet.com/8301-17938_105-20010681-1.html

Thanks for your interest.

Jeff Lawrence, PlayOn CEO

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