Meet the Team.

MediaMall Technologies, the creators of PlayOn, PlayLater, and MyMedia was founded in 2003 to make it simple, affordable, and fun to enjoy your favorite movies, TV shows, and videos from the internet on your TV or on your mobile devices and tablets. MediaMall operates with offices in New York, Seattle, and Copenhagen.


Jeff Lawrence

President and CEO

Jeff is always looking to the future – figuring out what's next for PlayOn. Jeff has spent the majority of his career in the telecom turned broadband industry. He has spent the last 15 years at startup technology companies, but began his career at Andersen Consulting (now Accenture) and Booz Allen Hamilton (now part of PwC) serving telcos like Ma Bell (Bell Atlantic, that is) and Qwest. He earned an MBA from Columbia and a B.S. in Engineering from Cornell. He loves playing basketball, watching his favorite NY sports teams (the Giants, Mets, & Knicks), and digitizing every possible aspect of his life.

> Contact Jeff Lawrence


David Karlton

Chief Technology Officer

David runs the team that builds and constantly improves PlayOn. His resume spans the consumer software landscape – Digital, Silicon Graphics, SAIC, Netscape, and Kapow Technologies in Copenhagen, Denmark, where he met his wife, and currently resides. David holds a B.S. in Biology from Harvey Mudd College. He dabbles in acting, loves running and soccer, and most enjoys spending time with his son and daughter.

> Contact David Karlton


Tracy Burman

Chief Operating Officer

Tracy runs the business of PlayOn and then more. PlayOn is her third tech startup over her 15-year startup career. Like Jeff, she was a consultant (at A.T. Kearney) prior to catching the e-commerce startup bug. She received her MBA from Harvard Business School and has a B.S. in Commerce from the University of Virginia. While still a southerner at heart, she currently lives in Seattle – the PlayOn world headquarters, and roots for the Seahawks. She loves having dance parties with her son and daughter, watching the movies and TV (streaming, of course).

> Contact Tracy Burman