MediaMall Technologies Press Release

Hulu, Netflix and Much More Now Available via 3G and Wi-Fi On Your iPad with PlayOn
Tuesday, September 14, 2010

Hulu, Netflix and Much More Now Available via 3G and Wi-Fi On Your iPad with PlayOn

SEATTLE – September 14, 2010 – MediaMall Technologies, Inc. today announced a free software update for PlayOn™ Premium that enables media streaming to the iPad using HTML5 and Safari over 3G or Wi-Fi. Adding to the previous software release for iPhone and iPod touch support, the latest update allows iPad users to access the PlayOn media server software for optimized viewing of personal media files and the service’s full library of online video content including Hulu, Netflix, Comedy Central, CBS, MTV, TV.com, PBS, SpikeTV, and The Ultimate Fighter, among others. After initially pairing the iOS device to the networked PC, users may then take the device outside of the network and stream media anywhere there is a Wi-Fi or 3G connection.

Existing PlayOn Premium subscribers will have the ability to download the update to their PC and begin streaming videos immediately to their iPad. Customers new to the PlayOn experience can try the service free for 14 days, after which a subscription will be required for only $39.99 for the first year and $19.99 for each year thereafter. A lifetime license may also be purchased for a one-time payment of $79.99. PlayOn Basic customers will be required to upgrade to Premium to take advantage of the new feature.

“The initial release of PlayOn for the iPhone and iPod touch was very well-received by consumers and existing PlayOn users, so full support for the iPad is a natural progression for us,” said Jeff Lawrence, CEO of MediaMall Technologies. “Now that we’ve enabled all Apple iOS devices to stream everything that PlayOn has to offer in and outside of their home network, we plan to keep charging forward and work to support additional mobile platforms so that PlayOn users can access their favorite shows, movies and music anytime and from anywhere.”

To try PlayOn absolutely free for 14 days, visit: http://www.PlayOn.tv

For more information about how to access PlayOn using your iPhone, iPod touch and iPad, please visit: http:// www.playon.tv/mobile/iphone

To download a press kit, please visit:
http://www.playon.tv/press_kit

About MediaMall Technologies
MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV. Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360 and PlayStation 3 gaming consoles, and any number of DLNA-compliant devices including the iPhone and iPod touch. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online at www.PlayOn.tv.

PlayOn is a trademark of MediaMall Technologies, Inc. All other trademarks are the property of their respective owners.

# # #

Media Contact
TriplePoint for MediaMall Technologies, Inc.
playon@triplepointpr.com
(415) 955-8500