Webtrends Enhances Video Analytics
Webtrends just announced that they have enhanced their video tracking metrics to enable advertisers to better measure the results of (and return on) their video advertising. This is good news as video advertising increases in importance. And, it is critical to those of us who will depend upon video advertising to support our product.
Our hope is to enable you to watch your favorite YouTube and Hulu videos on your TV. And - we want to make this VERY affordable (as free as possible). In order to do that, we plan to support the service with unobtrusive ads that run while you are searching for your video. In order for any advertisers to be interested, we will need to supply these critical metrics as to how much of the ad you saw, and if you expressed interest in learning more about the product. <a title="Webtrends" href="http://www.webtrends.com/" target="_blank">Webtrends</a> and other services such as <a title="Vivible Measures" href="http://www.visiblemeasures.com/" target="_blank">Visible Measures</a> make reporting on video ads as data rich as static web ads - a critical piece to this developing medium.
So - as we continue on our quest to get your favorite videos off your computer and onto your TV, it is good to know that the supporting industries are evolving as well. Spread the news to potential advertisers - we still have some ad space available on ActiveTV!
